Expanding at a 36.8% CAGR between 2012 and 2017, the global premium messaging market, which in 2011 was valued at US$165.9 billion, will be worth US$1134.2 billion by 2017.
Albany, NY -- (SBWIRE) -- 02/15/2016 -- This market research report on the global premium messaging market provides a comprehensive overview of industry-related facts such as market size, demand drivers, opportunities for expansion, challenges, and key market players. The report analyzes this market based on volume and revenue. The information, data, facts, and statistical figures compiled in this research report are based on primary and secondary information sources and also includes valuable inputs from industry experts.
The report studies the global premium SMS market on the one hand and the global premium MMS market on the other, thereby throwing light on the performance and market features of each of these segments on an individual basis. With the help of 14 figures and 61 tabular representations, the market study offers useful insights into the growth and demand patterns of the global premium messaging market.
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This market research report identifies some of the prominent companies in the global premium messaging market and provides a detailed analysis and description of their individual businesses, SWOT analysis, company facts, product segmentation in terms of revenue, financial position in the market, business strategies, regional segmentation on the basis of revenue, and the ongoing market trends or changes that have taken place in the global premium messaging market.
SWOT analysis, Porter's Five Forces Analysis, and value chain analysis are few of the key analytical tools employed in this report.
Overview of the premium messaging market
Expanding at a 36.8% CAGR between 2012 and 2017, the global premium messaging market, which in 2011 was valued at US$165.9 billion, will be worth US$1134.2 billion by 2017. Premium messaging refers to an option available to consumers to either purchase or subscribe to messaging platforms that are offered by content providers at premium charges. In addition to the standard rate of messaging, mobile network operators charge extra for premium messaging services. This is a key reason why a majority of customers all across the globe prefer accessing premium messaging services as a user-friendly service since they provide value to the clients.
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The global premium messaging market is segmented on the basis of three main parameters: product, application, and geography. Product-wise, the premium messaging market is segmented into A2P SMS, A2P MMS, P2A SMS, and P2A MMS.
On the basis of application, the global premium messaging market is categorized into shipping and logistics, BFSI, retail, entertainment and media, outsourcing, and hospitality.
Greater emphasis on data services and greater spending on m-commerce activities drive the overall market for premium messaging. However, some of the prominent factors that hinder the growth of this market are mobile spam and increasing popularity of social messaging and instant messaging platforms.
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Companies mentioned in the research report
Sybase 365, OpenMarket, and mBlox are few of the established players in the global premium messaging market mentioned in the research report. The other companies identified by the report are Aerialink Inc., V3Mobi Communications Pvt. Ltd., Beepsend AB, Mobicage NV, AMD Telecom SA, Angkor Data Communications Group Co. Ltd., Jinny Software Ltd., Symsoft AB, Dialogue Communications Ltd., and Infobip Plt.
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