The distilled spirits category in its entirety continues to see strong sales growth. Dark spirits drive a large portion of that growth as whiskies and brandies saw booms in popularity due to interest in premium and craft spirit offerings.
Albany, NY -- (SBWIRE) -- 12/04/2017 -- The distilled spirits category is ahead of the other liquor categories in the global market. Market Research Hub has added a new research report to its repository titled 'Dark Spirits - US - November 2017'. The report gives a clear overview of dark spirits U.S. market, and its forecast for the month of November. It helps the readers get a brief on the drivers that are driving the growth of market, trends that are governing the market and also the restraints that are limiting the growth of dark spirits market in US. According to the forecast, new opportunities are arising in the dark spirits market an there is a need for brands to connect with consumers with authentic stories of heritage and introduce dark spirits to new consumers by cocktail creation.
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U.S. Dark Spirits Market: Report Structure
The report has been given a systematic flow by beginning the research report with basic definition of the market to help the readers develop a strong understanding. It also includes an in depth research on the key players that are ruling the U.S. dark spirits market in November. This is followed by a statistical presentation of the analysis on alcohol consumption, brand wise consumption, total US sales, consumption among various age groups, motivations of drinking alcohol, attitude towards spirits etc.
The report also shows some dynamics that are affecting the market growth both negatively and positively. According to the research, Dark Spirits is expected to see high growth in sales as the people have shown more interest in whiskies and brandies due to their preference of premium and craft spirit offerings. Premium and craft offerings drive strong dark spirit growth. However, the growth of dark spirits is hindered due to limitation of its use specifically more in winters and fall, also less consumption by women.
Some of the key outcomes of the research report are:
- Spirits and cocktails are observed being second choice of most people as they prefer beer and wine
- Businesses can tap into female drinkers with the help of cocktails
- Dark/spiced rum is expected to grow in quality appeal
- Off-premise type of consumption dominates the market
- U.S. Consumers are observed drinking less as the population ages
- People are more attracted to brandy's premium appeal
- Younger adults prefer beer and are expected to limit dark spirit intake
- Among the major brand in the category, Jack Daniel's & Jim Beam bourbons lead the dark spirits market
- In the gender wise analysis of the market, men are expected to lead with more whiskey consumption
- Blacks prefer more brandy
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U.S. Dark Spirits Market: Reasons to Invest in the Report
This research report is intended to help all the businesses that are looking for opportunities to expand in the U.S. dark spirits market. It gives a segment wise statistical analysis of the market to help readers get even the minute details of the market. It gives a brief on the most lucrative segments of the market including its growth rate, market size, price analysis and also a comparative study.
A complete section is dedicated to the competitive analysis of the market, which briefs that major players that are leading the market in terms of sales. It includes their current developments and future strategies that can help other businesses to compete efficiently.
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