Private Label Brands Providing a Boost to Indian Women Wear Market

There has been an increase in the number of private label brands in the Indian women wear market in order to cater to a large demand for apparels, says RNCOS.


Noida, UP -- (SBWIRE) -- 01/23/2014 -- The women apparel market in India is largely unorganized with multinational brands being restricted to the premium segment. According to a new report by RNCOS “Indian Women Wear Market Forecast to 2015”, in lieu of the above, the private labels brands are gradually gaining popularity in the Indian market and are building up a loyal clientele, with some of them even graduating into standalone stores.

According to our report, the growth of private label brands has been attributed to the increasing pace of globalization, which has had profound effects on the shopping behavior of customers. Moreover, rising middle class and increasing urbanization are also enabling the private label brands to continue building a wide market base in the country. Various department stores like Pantaloons and Westside have private label-led strategy, wherein majority of their merchandise comes from private labels. Moreover, Shoppers Stop has also ventured into private label brands, and has about 15% of revenues coming from private labels.

The report “Indian Women Wear Market Forecast to 2015”, thoroughly analyzes the women’s wear market in India. It entails a detailed analysis of the market in terms of segments (western wear, ethnic wear, innerwear, and fashion accessories). The western wear market has been further segmented into denim, t-shirt, shirt and trouser. Similarly, the ethnic wear and innerwear market is segmented into saree and salwar kameez & lingerie and nightwear, respectively. The fashion accessories market has been segmented into handbags, belts, artificial jewellery and footwear. Detailed historic and future forecast till 2015 for all the segments & the sub-segments has been provided in the report. Moreover, a brief overview of the industry trends along with the distribution channel and entry mode options for International players has also been provided in the report. Further, a detailed competitive landscape covering the business overview and recent developments of players have also been covered to enable the client to track the latest happenings in the market.

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- Women Ethnic Wear Market in India Outlook 2015 (
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- Women Western Wear Market in India Outlook 2015 (

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RNCOS is a leading industry research and consultancy firm incorporated in 2002. As a pioneer in syndicate market research, our vision is to be a global leader in the industry research space by providing research reports and actionable insights to companies across a range of industries such as Healthcare, IT and Telecom and Retail etc. We offer comprehensive industry research studies, bespoke research and consultancy services to Fortune 1000, Trade associations, and Government agencies worldwide.