Pune, India -- (SBWIRE) -- 06/12/2019 -- The increasing consumer preference for natural food products is anticipated to boost the global probiotics market, predicts Fortune Business Insights in their recent study. The study is titled "Probiotics Market: Global Market Analysis, Insights, and Forecasts, 2018 – 2025." The market, as per the report, is estimated to be exhibit 7.3% CAGR and reach a value of US$ 74.69 Billion by 2025 from US$ 42.55 Billion earned in 2017.

Probiotics products mainly comprise of the bacterial genus, namely, Bifidobacterium and Lactobacillus. These probiotics are sold across the world and are considered to be the major segments concerning the bacteria strains segment, earning the highest market revenue in the coming years.

Top Players Mentioned:

Some of the players operating in the global probiotics market are Lallemand Inc., Bifodan A/S, DuPont USA, Post Holdings, Inc., Nestlé S.A., Evolve Biosystems, Inc., Chr. Hansen, Danone S.A., Pepsico, Inc., and Yakult Honsha.

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Dairy-based products are gaining popularity in the probiotics market. Besides this, the e-commerce platform is also gaining popularity because of the rising preference for online shopping. As per Fortune Business Insights, the e-commerce segment will rise at 9.9% CAGR in the future.

The increasing awareness about health maintenance has created great opportunities for different markets related to health and fitness. It also increased the demand for nutritious food products, and customers are more prone to buy premium quality products incorporated by probiotics.

Surge in Demand for Probiotic Dietary Supplements to Boost Market

Probiotics that emerged from functional foodshelp to facilitate the smooth functioning of the overall immune system. They are form of supplements offering improved nutritional values and are thus gaining popularity. The increase in demand for nutritious food products and animal-based quality products are boosting the global probiotics market.

The rise in popularity of probiotic-fortified foods is because of the health benefits that they provide. This is one of the major factors propelling growth of the market. Besides this, the surge in use of probiotic dietary supplements is also anticipated to boost the future market. Besides, the active participation of international bodies for research and development and promotion of probiotic products are also helping the market gain more revenues.

On the flipside, stringent international quality standards and stringent regulations related to probiotic products and their use may act as a hindrance to the future market. This, coupled with, the high expenditure incurred on the development of new probiotic strains will also hamper the market. The complexities related to the integration of probiotics in functional food products may challenge the future market.

Nevertheless, ban imposed in use of antibiotic growth promoters may bring lucrative opportunities for probiotics in future. Again, the rise in demand for probiotics in emerging nations may also help the market for probiotics to generate great revenues in future.

Strategies Adopted by Companies to Expand Geographic Footprint to Boost Growth

Another factor fueling the demand for Probiotics Market is the rising awareness about good diet, and safety, and efficacy of products containing probiotics that various market players offer. The global probiotics market is currently fragmented in nature with the presence of quite a number of market vendors, each strategizing to reach the top. Expanding their geographical reach is among the major strategies adopted by companies.

Considering the global market distribution of probiotic products, the market is dominated by Asia Pacific owing to the increasing popularity of health consciousness and promotion of yoga, and other physical exercises that also requires proper intake of food in developing regions of India and China. Japan is also contributing to the growth of the probiotics market in the region and together they are anticipated to make Asia Pacific the largest producer of probiotics in the market.

Health maintenance of animals has become a global concern. This in turn, is boosting the global probiotics market. On the other hand, countries such as New Zealand and Australia are expected to register growth at a high rate in the probiotics market. This is owing to the higher productivity of farm animals and increasing concerns pertaining to the productivity and health maintenance of these animals.

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