Sellbyville, DE -- (SBWIRE) -- 06/10/2019 -- The global processed fruits and vegetables market has been registering rapid growth with the increase in consumption of frozen and tinned fruit and vegetables that have come to be preferred over the non-consumption of any kind of fruit and vegetables at all. Modern lifestyles with hectic schedules have made it harder to opt for the consumption of fresh fruits and vegetables but awareness about lack of fruit and vegetables in diet that can lead to chronic diseases has added considerable stimulus to the processed fruits and vegetables industry across all nations.

A recent instance demonstrating the popularity of processed fruits & veggies is the setting up of the fruit and vegetable processing plant by Lavifood Joint Stock Company in Tay Ninh province of Vietnam. The US$76.7 million plant has a production capacity of approximately 60,000 tons of finished products per annum. In recent years, noting the rising demand for Vietnamese fruits and vegetables, many investors have leveraged the abundance of local agricultural products in Vietnam and funded projects involving such processing plants, thus adding significant impetus to the regional processed fruits and vegetables market.

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Fruit and vegetable processing in the Lavifood plant are at par with international standards as the plant reportedly uses modern technologies and machinery such as high-pressure processing that is reputed for preserving natural flavors and nutrition of produce while extending their shelf life. The plant would be producing frozen fruits, soft-dried fruits, juices and fruit juice concentrates that would be exported to Australia, Japan, South Korea, EU and U.S.

Processed Vegetables and Fruits Market, By Product

Fresh
Fresh-Cut
Canned
Frozen
Drying & Dehydration

Vietnam is not alone in expanding its processed fruit and vegetable sector. Japan's vegetable factories are entering into tie ups with convenience stores as high-volume customers have come to provide steady income. As Japan has been plagued by abnormal weather, typhoons and heavy rains, the country has increased investment in the fruits and vegetables processing industry through which produce can be grown and then processed into salads and other foods without any contact with the outside environment.

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Not only bad weather but the aging farmers of Japan have also been a driving factor for the growth of the processed fruits and vegetables market, as their retirement has brought about tightened supply. However, health-conscious consumers with increased purchasing power have boosted the demand for foods like salads and since companies now have stable procurement from customers, they have increased investment in food processing and emerged with considerable profits.

Processed fruits and vegetables sector, had been previously hampered by the notion that processed items are not nutritionally as good as fresh ones. However such notions are being changed by studies that have shown that nutrient content of frozen fruits and vegetables as well as canned ones are comparable to fresh fruits and vegetables as freezing and canning can help to lock in the nutrition of produce at the peak of their freshness. Their shelf lives are also considerably elongated which is not the case in fresh vegetables and fruits which often go to waste quickly as hectic lifestyles often do not allow consumption of fruits and vegetables while they are fresh and nutritionally optimal.

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Technological advancement of fruit and vegetable processing equipment and procedures has also added impetus to the growth of the processed fruits and vegetables market. For instance, Kencko, a smart food startup, has used a similar process as NASA uses to develop food for astronauts, and has introduced instant fruit and vegetable mixes which when mixed with water will provide consumers with drinks that have retained all minerals, protein, vitamins of the organic produce they are originally sourced from. Additionally the mixes contain no added sugars or other additives.

Processed fruits and vegetables provide people with the option to consume fruits and vegetable without investing a hefty amount of time in buying or preparing them. This makes it more likely for people with hectic lifestyles to consume the recommended amount of fruits and vegetables. The processed fruits and vegetables market size is therefore forecast to surpass $392 billion by 2025 as awareness for the increased consumption of fruits and vegetables pervades consumer consciousness.

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