Edison, NJ -- (SBWIRE) -- 09/29/2020 -- Global Programmatic Advertising Platform Market Report from AMA Research highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, players market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions.
Major Players in This Report Include,
AppNexus Inc. (United States), AOL Inc. (Verizon Communications Inc.) (United States), Yahoo! Inc. (United States), DataXu Inc. (United States), Adroll.com (United States), Google Inc. (Doubleclick) (United States), Adobe Systems Incorporated (United States), Rubicon Project Inc. (United States), Rocket Fuel Inc. (United States), IPONWEB Holding Limited (BidSwitch), Adform (Denmark) and The Trade Desk (United States)
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Keep yourself up-to-date with latest market trends and changing dynamics due to COVID Impact and Economic Slowdown globally. Maintain a competitive edge by sizing up with available business opportunity in Programmatic Advertising Platform Market various segments and emerging territory.
Programmatic advertising is a system that automates the processes and transaction involved in purchasing and placing the ads on websites or apps. The deals are made through various websites with the help of programmatic advertising software. The market is expected to grow in the forecasted period owing to the increasing growth of the mobile and growing digitalization.
Market Drivers
- Increase In Growth of the Mobile Market Owing to Rising Programmatic Advertising Platform
- Growing Digitalization Aiding the Growth of Programmatic Advertising Platform
Market Trend
- Technology Advancement and Innovation in Programmatic Advertising Platform
Restraints
- Shortage In Advertising Agencies
Opportunities
- Popularity of Social Media Contributing to the Growing Programmatic Advertising Platform
Challenges
- Dearth of Skilled Operators
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In this research study, the prime factors that are impelling the growth of the Global Programmatic Advertising Platform market report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers.
The Programmatic Advertising Platform market study is being classified by Type, Applications and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global Programmatic Advertising Platform market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market.
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Current Scenario Analysis for Decision Framework
Key Strategic Developments in Programmatic Advertising Platform Market:
The research includes the key strategic activities such as Research & Development (R&D) initiatives, Merger & Acquisition (M&A) completed, agreements, new launches, collaborations, partnerships & (JV) Joint ventures, and regional growth of the key competitors operating in the market at global and regional scale to overcome current slowdown due to COVID-19.
Key Market Features in Global Programmatic Advertising Platform Market
The report highlights Programmatic Advertising Platform market features, including revenue size, weighted average regional price, capacity utilization rate, production rate, gross margins, consumption, import & export, demand & supply, cost bench-marking in Programmatic Advertising Platform, market share and annualized growth rate (Y-o-Y) and Periodic CAGR.
Extracts from Table of Contents
Chapter 1: Programmatic Advertising Platform Market Overview
Chapter 2: Global Programmatic Advertising Platform Market Share and Market Overview
Chapter 3: Programmatic Advertising Platform Market Manufacturers/Players Analysis
3.1 Market Concentration Rate
3.2 Competition Scenario: BCG Matrix [Relative Market Share v/s Revenue Growth Rate]
3.3 Heat Map Analysis
3.4 Comparative Market Share Analysis by Players (2018-2019) Rank, [% Market Share, Market Revenue]
3.5 Company Profile - Business Distribution by Region, Interview Record, Business Profile, Product/Service Specification, Price, Revenue and Gross profit 2017-2019
3.6 Price Benchmarking (2017-2019)
Chapter 4: Global Programmatic Advertising Platform Market Segmentation (Country Level Breakdown) (2014-2025)
- North America: United States, Canada, and Mexico.
- South & Central America: Argentina, Chile, and Brazil.
- Middle East & Africa: Saudi Arabia, UAE, Turkey, Egypt and South Africa.
- Europe: United Kingdom, France, Italy, Germany, Spain, Belgium, Netherlands, Poland and Russia.
- Asia-Pacific: India, China, Japan, South Korea, Indonesia, Singapore, and Australia.
Chapter 5: Global Programmatic Advertising Platform Market Breakdown by Segments (by Application (Governance, Commercial, Others), Ad Format (Desktop Display, Desktop Video, Mobile Display, Mobile Video), Transaction Mode (Real Time Bidding, Private Marketplace, Automated Guaranteed), Enterprise (Small Medium Businesses, Large Enterprise))
5.1 Global Programmatic Advertising Platform Market Segmentation (Product Type) Market Size 2014-2025
5.2 Different Programmatic Advertising Platform Price Analysis by Product Type (2014-2025)
5.3 Global Programmatic Advertising Platform Market Segmentation (Product Type) Analysis
5.4 Global Programmatic Advertising Platform Market by Application/End users Market Size 2014-2025
5.5 Global Programmatic Advertising Platform Market Segmentation (other segments) Analysis
Chapter 6: Methodology/Research Approach, Data Source, Disclaimer
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This report also analyzes the regulatory framework of the Global Markets Programmatic Advertising Platform Market Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers.
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