Pune, India -- (SBWIRE) -- 01/21/2019 -- Programmatic advertising is a term used in digital marketing to describe a fast-growing computer-based automated purchase, sale, placement, and optimization of digital advertising. Unlike traditional advertising, programmatic advertising purchases are associated with using a software system that is not human to purchase digital advertising. Programmatic advertising technologies increase efficiency and lower your advertising costs. The most common types of programmatic ads include digital video, mobile display, and social and native ads. Cell phones are estimated to create significant opportunities to increase programmatic spending. As the mobile market grows, mobile advertising becomes more widely used and the demand for more sophisticated technology is growing. Mobile is getting closer and closer to replacing the desktop, as if it were confidently going to the cell phone programmatically on the 'first screen'.

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Key vendors
AOL Advertising, App Nexus, Ad Roll ,Adobe Systems , Adingo, Beeswax, Connexity, Inc.,DataXu ,DoubleClick, Flurry, Media Math, Rubicon Project.

The Global Programmatic Advertising Market Research Report is a valuable source of insightful data for business strategists. It provides the Programmatic Advertising industry overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its distributor analysis. This Programmatic Advertising n market study provides comprehensive data which enhances the understanding, scope and application of this report.

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The increasing popularity of social media services plays an important role in programmatic advertising. Almost all major social platforms now offer programmatic advertising options. Programmatic offers many advantages over social media channels by enabling marketers to run more effective campaigns through automated purchases and reach relevant audiences through relevant messages through social media. For example, Red Bull is targeting videos through Twitter feeds of people who have seen extreme sports sites. This platform allows marketers to programmatically bid on influential ads in real time and purchase influential branded content on social media pages, blog pages, and websites.

Highlighted key points of this market research report:
-This report provides pin-point analysis for changing competitive dynamics
-It provides a forward-looking perspective on different factors driving or restraining market growth
-It provides seven-years forecast assessed on the basis of how the market is predicted to grow
-It helps in understanding the key product segments and their future
-It provides pin point analysis of changing competition dynamics and keeps you ahead of competitors
-It helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments

Programmatic Advertising Market Segmentation by Type:
Desktop Banners
Desktop Videos
Mobile Banners
Mobile Videos

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a) Market penetration-In depth data on the products and services offered by top players in the programmatic advertising market. The report analyzes the programmatic advertising market by products, application, end user and region.

b) Product development/innovation- Intricate insights on upcoming technologies, research and development activities, and new product launches in the programmatic advertising market.

c) Market development-Comprehensive information about lucrative emerging markets. The report analyzes the markets for programmatic advertising across various regions.

Table of Contents:
Global Programmatic Advertising Market Research Report 2019-2025
Chapter 1 Global Programmatic Advertising Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Global Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Global Production, Revenue (Value), Price Trend by Type
Chapter 7 Global Programmatic Advertising Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Global Programmatic Advertising Market Forecast

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