Positive application outlook in from infant, sports and clinical should drive protein hydrolysate demand. Increasing income levels along with shift in consumer preferences towards nutritional products will drive the growth.
Sellbyville, DE -- (SBWIRE) -- 10/29/2018 -- Global Protein Hydrolysate Market should surpass USD 950 million by 2024; according to a new research report by Global Market Insights, Inc. Growing popularity of infant foods owing to increased affordability and rising income levels should drive global protein hydrolysate market growth. Consumer acceptance regarding importance of nutrition at early stage of infancy along with strong marketing efforts from manufacturers will fuel product demand.
Whey protein hydrolysate market size should surpass USD 450 million by 2024. They act as a source of amino acid which helps in reduction of various diseases such as diabetes and hence is widely used as supplement in clinical nutrition. Powder based ingredients are preferred by users over liquid due to their longer shelf life. Investment in research by manufacturers has resulted in development of new product offerings which should favor product demand.
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Protein hydrolysates market size from sports nutrition applications should exceed consumption of 10 kilo tons by 2024. This application should witness strongest gains in the U.S. owing to increasing popularity of RTD beverages, nutrition bars and supplements. Sports drinks and supplements were initially targeted for athletes & bodybuilders however these products are undergoing mass adoption by lifestyle and recreational users which will stimulate product demand in the region.
Germany protein hydrolysate market from clinical nutrition applications should exceed USD 8 million by 2024. Changing dietary patterns, over-consumption of empty calories through junk foods ensuring high risk of modern malnutrition amongst affluent population will drive product demand for clinical nutrition applications.
China protein hydrolysates market size will mainly be driven by infant nutrition application which expects significant gains at over 8% by 2024. China accounts for more than 35% of the global retail market for infant formula. In 2016, China completely scrapped its one child policy after 35 years as an active response to ageing population This political move will have positive impact on infant nutritional products demand.
Moreover, rapid urbanization in China over recent years has led to greater number of women entering the workforce leading to increased disposable income. Such shifts are also impacting on the kind of infant formula being bought by parents who are increasingly demanding nutritional value and premium products for infants resulting into protein hydrolysate market growth.
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Plant protein hydrolysates market size should witness gains at over 5% by 2024. Nutritional products manufacturers are considering rice, soy and wheat to substitute milk based products as a result of milk price fluctuations over the recent years. Plant protein hydrolysate should witness steady gains as consumer are preferring products derived from plants.
Global protein hydrolysate market share is competitive and moderately consolidated. Arla Foods, Frieslandcampina, Mead Johnson, Davisco and Fonterra are some companies present in this market. In November 2016. Arla foods launched four new products adding to its hydrolysate portfolio targeted for usage in RTD beverages and shake powders. This launch also included introduction of mildly hydrolyzed protein gel named as hydro gel for usage in sports nutrition.