Albany, NY -- (SBWIRE) -- 12/21/2016 -- PR is a reputation management tool deployed by organizations to enhance their credibility. It helps organizations understand and influence opinions and behavior of the target audience to establish or maintain their goodwill in the market. It has numerous benefits, with the power to reach mass audience being the predominant advantage. Newspapers and TV are the leading forms of mediums for PR. Another major factor that fosters market growth is cost-effectiveness of PR campaigns. Compared with advertising, PR is considered an extremely cost-effective marketing tool, which is used to increase the credibility of a company.

The global public relations market to grow at a CAGR of 6.77% during the period 2016-2020. The report covers the present scenario and the growth prospects of the global public relations market for 2016-2020. To calculate the market size, the report presents the vendor landscape of the top five advertising spenders in the market and lists other prominent market vendors.

The market is divided into the following segments based on geography:
- Americas
- APAC
- EMEA

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Technavio's report, Global Public Relations Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
- DJE
- IPG
- Omnicom
- Publicis
- WPP

Other prominent vendors
- APCO Worldwide
- Coyne PR
- Bell Pottinger
- Dentsu
- FTI Consulting
- Havas
- Hopscotch Group
- Huntsworth
- Kreab
- Mikhailov & Partners
- MWWPR
- Prain Global
- Ruder Finn
- W2O Group
- WE

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Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?

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