Rabbit TV Utilizes Gamification to Drive Baby Boomers’ to New Web-based TV and Cable Games Section
Orlando, FL -- (SBWIRE) -- 09/05/2013 -- Less than a month after reaching a landmark one million paid subscribers, FreeCast Inc’s Internet TV guide Rabbit TV has announced the launch of their newest loyalty promotion campaign, branded ‘Watch & Play for the Chance to Win $50K Every Day’. The promotion, which is contained entirely within Rabbit TV’s eMedia guide, is designed to reward loyal subscribers with a gamification-style TV/Movie trivia puzzle, providing a daily chance to win $50,000 cash.
Similar to Publisher’s Clearing House contests over the years, the promotion offers a no-obligation opportunity to the consumer while simultaneously building brand loyalty. The company sees this as a positive strategy to further incentivize its returning users, drive site-wide engagement, and encourage new Rabbit TV registrations.
“Everyone likes to play games for a chance to win cash, and likewise we get to showcase the highly dynamic content offering available through Rabbit TV every day - so it’s a win-win for everybody,” says William Mobley, President.
Another primary goal of the campaign is to introduce and raise awareness of the company’s new interactive web-gaming section focused on today’s most popular TV/Cable shows. These new web-based games capitalize on the media recognition associated with series such as NBC’s ‘The Voice’, Discovery’s ‘Shark Week’, and A&E’s ‘Duck Dynasty’, providing an innovative approach to satisfy a growing market segment of mature (age 35+) gamers, which comprises a large portion of the Rabbit TV subscriber base.
“The TV game-show generation is just beginning to discover their own style of games online, and we’re trying to bring it all together for them in one place - no different than how Microsoft has created a social entertainment network with Xbox Live for the youth audience,” says Mobley.