Media, PA -- (SBWIRE) -- 01/24/2018 -- With 92% of all Americans tuned to AM/FM Radio every week – and millions more consuming audio entertainment via alternate radio platforms – many advertising decision-makers now find their best opportunities to market their products and services on radio.
Mark Lipsky, CEO & Creative Director of The Radio Agency, notes that the aggregate of traditional, satellite and digital radio is invasive and pervasive as part of the daily lifestyle and the ideal conduit to drive sales and influence purchasing decisions.
"We've seen a noticeable shift in radio listenership," says Lipsky. "Streaming radio services like Pandora and Spotify and on-demand programming via Podcasts continue to slowly siphon listening hours from traditional AM/FM, yet Americans haven't abandoned AM/FM. They've simply apportioned their time to accommodate their favorite programming from multiple sources."
Marketers have always been able steer their advertising dollars towards appropriate formats in the AM/FM space; choosing "Sports" formats to reach Men or "News/Talk" formats to reach a more mature audience. But digital radio now makes it possible to pinpoint target an audience as finite as "Women 25-34 in the 90010 zip code." Furthermore, third party data services enable audience overlays using a thousand-plus lifestyle and consumption categories, such as High Income Households or Individuals Likely to Purchase a Truck in the Next Six Months.
"Even SiriusXM, which now boasts over 32 million subscribers, offers dozens of Spoken Word channels that accept commercials and reach an audience with an average household income roughly double the national average," says Lipsky. "The satellite service is an excellent match for targeting business owners to promote B2B brands and services."
Lipsky continues, "For each and every media buy, we consider all four radio platforms: AM/FM, Satellite, Streaming and Podcasts. And from tens of thousands of choices, an elite handful of options emerge to effectively deliver our clients' messages with extraordinary efficiency."
The Radio Agency encourages businesses interested in the remarkable efficiencies of today's radio to contact the company directly at 800-969-2636 to learn more.
About The Radio Agency
The Radio Agency is a specialized advertising agency helping businesses of all sizes increase their presence on AM, FM, Satellite, Podcasts and Internet radio outlets. They have extensive connections with radio stations, networks and "Sound Advertising" platforms throughout the radio industry.
The Radio Agency helps clients realize and build true success through their creative endeavors, including services in direct response media, branding and brand development. They also have an extensive blog library with tips and tricks for developing proven radio advertising strategies. Reach them by phone today nationwide at 800-969-2636 or by email at contact@theradioagency.com.