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Real-Time Bidding Market Is Booming Worldwide : Google, WPP, Adobe, Criteo

Stay up to date with Real-Time Bidding Market research offered by HTF MI. Check how key trends and emerging drivers are shaping this industry growth.


Pune, Maharashtra -- (SBWIRE) -- 08/03/2023 -- HTF Market Intelligence published a new research document of 150+pages on "Real-Time Bidding Market Insights, to 2028" with self-explained Tables and charts in presentable format. In the Study you will find new evolving Trends, Drivers, Restraints, Opportunities generated by targeting market associated stakeholders. The growth of the Real-Time Bidding market was mainly driven by the increasing R&D spending by leading and emerging player, however latest scenario and economic slowdown have changed complete market dynamics.

Some of the key players profiled in the study are Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States), Rubicon Project (United States).

According to HTF Market Intelligence, the Global Real-Time Bidding market to witness a CAGR of 22.4% during forecast period of 2023-2028. Global Real-Time Bidding Market Breakdown by Application (E-commerce Ads, Travel Ads, Game Ads, Others) by Type (Open Auction, Invited Auction) and by Geography (North America, South America, Europe, Asia Pacific, MEA). The Real-Time Bidding market size is estimated to increase by USD xx Billion at a CAGR of 22.4% from 2023 to 2028. The report includes historic market data from 2017 to 2022E. Currently, market value is pegged at USD 12.9 Billion.

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Real-Time Bidding (RTB) is a digital advertising process that occurs in real-time auctions. It is a programmatic advertising method used to buy and sell ad impressions on websites and mobile apps. In traditional advertising, ad space is typically sold at fixed prices or through negotiations. However, RTB automates the process by allowing advertisers to bid for ad impressions individually, on a per-impression basis.

The titled segments and sub-section of the market are illuminated below:
The Study Explore the Product Types of Real-Time Bidding Market: Open Auction, Invited Auction

Key Applications/end-users of Real-Time Bidding Market: E-commerce Ads, Travel Ads, Game Ads, Others

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With this report you will learn:
- Who the leading players are in Real-Time Bidding Market?
- What you should look for in a Real-Time Bidding
- What trends are driving the Market
- About the changing market behaviour over time with strategic view point to examine competition

Also included in the study are profiles of 15 Real-Time Bidding vendors, pricing charts, financial outlook, swot analysis, products specification &comparisons matrix with recommended steps for evaluating and determining latest product/service offering.

List of players profiled in this report: Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States), Rubicon Project (United States)

Who should get most benefit from this report insights?
- Anyone who are directly or indirectly involved in value chain cycle of this industry and needs to be up to speed on the key players and major trends in the market for Real-Time Bidding
- Marketers and agencies doing their due diligence in selecting a Real-Time Bidding for large and enterprise level organizations
- Analysts and vendors looking for current intelligence about this dynamic marketplace.
- Competition who would like to benchmark and correlate themselves with market position and standings in current scenario.

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Quick Snapshot and Extracts from TOC of Latest Edition
Overview of Real-Time Bidding Market
Real-Time Bidding Size (Sales Volume) Comparison by Type (2023-2028)
Real-Time Bidding Size (Consumption) and Market Share Comparison by Application (2023-2028)
Real-Time Bidding Size (Value) Comparison by Region (2023-2028)
Real-Time Bidding Sales, Revenue and Growth Rate (2023-2028)
Real-Time Bidding Competitive Situation and Current Scenario Analysis
Strategic proposal for estimating sizing of core business segments
Players/Suppliers High Performance Pigments Manufacturing Base Distribution, Sales Area, Product Type
Analyse competitors, including all important parameters of Real-Time Bidding
Real-Time Bidding Manufacturing Cost Analysis
Latest innovative headway and supply chain pattern mapping of leading and merging industry players

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