Deerfield Beach, FL -- (SBWIRE) -- 07/29/2015 -- Global RTB Market 2015-2019

Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to bid for the online inventory that best fits their buyer profile. Real-time audience data including location, age, gender, among others. The auction environment is provided by advertising exchanges/marketplaces. These marketplaces predict audience response to calculate the floor price of advertising to a specific inventory. The vendors in this market also help advertisers automatically regulate bidding cost, based on the profile of the audience, on the publisher's website in real time. Online RTB-based display advertising offers advertisers flexibility in their advertising decisions based on real-time user responses, unlike non-RTB advertising where there is no certainty of generating responses.

Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.

Improvement in ROI encourages advertisers, agencies, media buying agencies and publishers to take interest in real-time bidding-based advertising. RBT aims to optimize marketing returns from online advertising and allows brands to compete against each other by targeting larger audiences through the bidding process.

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The latest report emphasizes increasing demand for RTB-based direct ad sales. Several companies are now looking to connect with premium audiences and are therefore demanding direct deals in which there is no need for advertising platforms to act as mediators.

Covered in this Report

The Global RTB market covers the present scenario and the growth prospects of the Global RTB market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from RTB channels.

The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global RTB market. In addition, the report discusses the major drivers that influence the growth of the Global RTB market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.

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Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global RTB market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

"The direct RTB share of the Global RTB Market is very small, but the convenience of bidding is driving its popularity,".

"With direct RTB, marketers can deal directly with publishers and negotiate on their bidding inventory. This allows them to easily attract their target audience. Moreover, publishers have control over the placement of ads, unlike in traditional RTB-based advertising where the advertising platforms and networks are determinants."