Fast Market Research

Recent Study: Advertising in Italy

New Marketing research report from MarketLine is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 05/07/2014 -- Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Italy advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Report Highlights:

- The advertising industry consists of agencies providing advertising, including display advertising, services.<\li> - The Italian advertising industry is forecast to generate total revenues of $1.2bn in 2013, representing a compound annual rate of change (CARC) of -2.6% between 2009 and 2013.<\li> - The food, beverage & personal/healthcare segment was the industry's most lucrative in 2013, with total revenues of $295.3m, equivalent to 25.7% of the industry's overall value.<\li> - The industry is forecast to stagnate for the five-year period 2013 - 2018, which is expected to drive the industry to a value of $1.1bn by the end of 2018.

View Full Report Details and Table of Contents

Features of this Report:

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Italy

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Italy

Leading company profiles reveal details of key advertising market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Italy advertising market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Italy economy

Key Questions Answered:

What was the size of the Italy advertising market by value in 2013?

What will be the size of the Italy advertising market in 2018?

What factors are affecting the strength of competition in the Italy advertising market?

How has the market performed over the last five years?

What are the main segments that make up Italy's advertising market?

Companies Mentioned in this Report: Havas Worldwide, Inc., The Interpublic Group of Companies, Inc., Publicis Groupe SA, WPP Group plc

About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Marketing research reports at Fast Market Research

You may also be interested in these related reports:

- Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide Market Forecasts and Analysis (2013 - 2018)
- Digital Advertising: Market Opportunities and Forecast 2013-2018
- Advertising in Asia-Pacific
- Advertising in Spain
- Advertising in China
- Advertising in the United Kingdom
- Advertising in France
- Advertising in Europe
- Advertising in the Netherlands
- Advertising in Belgium