Boston, MA -- (SBWIRE) -- 12/26/2013 -- Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Belarus beverage market

Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
The share of premium and enhanced products continued to decline as operators tried to concentrate on affordable and popular products. Carbonates increased by 6% with fermented kvass sales continue to demonstrate good growth. Kvass is one of the few soft drinks segments that many operators consider still has room for growth.

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What are the key drivers behind recent market changes?
The country's economy significantly slowed due to a decline in exports and new product development was rather weak in Q3-13. Increased excise duty reduced profitability of brewing and led to a decline in development of the beer category and volumes contracted by 5%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Belarusian beverage industry and want more detail and analysis on this data. Canadean's Belarus Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments

Key Features and Benefits
Readers are provided with a summary snap shot table showing category growth in Q3 2012 vs Q32012, together with 2012 actual volumes, 2012 forecast volumes and projected growth

An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined

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