Boston, MA -- (SBWIRE) -- 07/09/2014 -- In 2013, the health trend dramatically affected chilled processed foods, expressed through the growth of pastrami and tofu, considered to be low in fat and relatively low in sodium. Another trend in 2013 was the growth in value-for-money packs, due to a decline in consumer purchasing power and the desireto avoid compromising on product quality. For example, Soglowek's family packs in both pastrami and sausages rose by 2%, according to trade interviews. Meanwhile, many premium products were launched, such as flower salami and thin sausages.
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Soglowek Nahariya is set to continue to lead sales in chilled processed food in 2013, with an anticipated 18% retail value share, ahead ofTivTiratTzvi.Soglowek's share remained largelyunchanged over the previous year as it has a longstanding reputation in the country and is considered one of the oldest companies in the packaged food market.
Over the forecast period, the health trend is expected to continue as consumerawareness grows. As a result, sales of sausages are set to decrease due to the unhealthy ingredients they contain. Meanwhile, manufacturers will try to improve the nutritional value of their products by reducing sodium and nitrates, adding vitamins or maintaining as many natural ingredients as possible. In this context, organic processed meat and fish sales are expected to make headway in the future, especially due to hygiene considerations.
Discover the latest market trends and uncover sources of future market growth for the Chilled Processed Food industry in Israel with research from Euromonitor's team of in-country analysts.
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The Chilled Processed Food in Israel market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
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Our market research reports answer questions such as:
- What is the market size of Chilled Processed Food in Israel?
- What are the major brands in Israel?
- As economic prospects improve, are consumers starting to move away from comparatively inexpensive canned food and back to frozen and chilled processed offerings?
- How are manufacturers leveraging popular restaurant chains to help more austere consumers recreate a restaurant experience at home?
- Will retail sales suffer as consumers move back to consumer foodservice and spend less time cooking at home?
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Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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