Boston, MA -- (SBWIRE) -- 10/03/2014 -- Cider/perry appeared as a new format about a year before the explosion in flavoured/mixed lager, which overshadowed any events in cider/perry and beer. However, as the action flattened in flavoured/mixed lager, cider/perry became visible again. It resulted in events in alternative categories not affecting the growth in cider/perry, but it followed a path of its own, with still respectable double-digit growth.

Competitive Landscape:

The company originally responsible for the launch of cider/perry in Croatia, Carlsberg Croatia doo, continued to reap the harvest of its own labour: it held a stable 90% volume share, although marginally declining.

Industry Prospects:

Cider/perry, by showing its resilience to disturbance from surrounding similar categories, is a good candidate for new entries in the future. While the third-ranked Croatian brewery still hold the keys to the category, the top two may very soon launch their own cider/perry brands.

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Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Cider/Perry industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cider/Perry industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cider/Perry in Croatia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market volume shares
- Five year forecasts of market trends and market growth
- Production, imports by origin, exports by destination
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Cider/Perry in Croatia?
- What are the major brands in Croatia?
- Is premiumisation expected to continue to be an important driver in cider?
- Who are the key consumers of cider: men, women, younger or older consumers?
- Where is cider mainly consumed- at home or away from home?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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