Boston, MA -- (SBWIRE) -- 05/30/2014 -- Dermatologicals increased by 1% in current value terms in 2013, to reach GBP283 million. Consumers increasingly paid attention to dermatological problems, which not only affected health, but also external appearance. A number of categories, however, still suffered from credibility and embarrassment issues.
Bayer was the leading company in dermatologicals in 2013, with a value share of 17%. Its antifungal Canesten remained the best-selling brand in dermatologicals in 2013. Bayer also maintains a strong presence in other categories in dermatologicals, including topical germicidals/antiseptics with the brand Germolene and haemorrhoid treatments with Germoloids. Bayer is a trusted and well-established company in the UK, and consumers tend to opt for brands with which they are familiar when confronted with thorny issues such as dermatological health problems.
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Dermatologicals is expected to decline over the forecasted period, with a negative CAGR of 1% in constant value terms. It is very mature in the UK, making it difficult for companies to introduce radical innovations which can give a new direction to the category. Consumers are expected to remain loyal to brands with which they are familiar, and that they buy when confronted with dermatological issues.
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