Boston, MA -- (SBWIRE) -- 07/07/2014 -- Despite the high level of sales of dishwashers during the review period, hand dishwashing accounted for 97% of retail value sales within dishwashing products in 2013. Sales of automatic dishwashers to medium income consumers just started to reach a significant level in 2003 thanks to the recovery of real incomes, importation of products and the increasingly hectic life style of Argentines. However, in 2011 and 2012 import barriers imposed by the Secretary of Commerce negatively impacted dishwasher sales because this product is not manufactured in Argentina. During 2013, a relaxation of restrictions slightly improved sales of dishwashers.

Competitive Landscape

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Unilever leads sales of dishwashing products in Argentina, recording a retail value sales share of 54% in 2013. The excellent participation of Unilever is due to its wide range of products covering all price ranges. In hand dishwashing, Ala competes within the economy price segment while Ala Ultra competes within the mid-priced range and the Master brand competes within the high-price segment. In automatic dishwashing, Unilever is a leader with the Sun brand.

Industry Prospects

Dishwashing products has a projected forecast period retail volume CAGR of 1%. Growth in this area will be driven by concentrated hand dishwashing since consumers continue replacing non concentrated products. New formulas and fragrances will renew the area over the coming years.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashing industry in Argentina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashing industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashing in Argentina market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Dishwashing in Argentina?
- What are the major brands in Argentina?
- What is the dishwasher penetration rate in Argentina?
- What are the key new product launches in the dishwashing products market?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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