Boston, MA -- (SBWIRE) -- 06/16/2014 -- As from January 2013, the RT2012 energy-efficiency rules applied to individual new houses came into strict enforcement in France. In a nutshell, the provisions of these BBCs (Batiment Basse Consommation - Low-Energy Consumption Houses) require that the five main segments - lighting, water heating, cooling, auxiliary equipment and heating - of an individual house are to concurrently use less than 50kWh/m2 per annum (previously 150kWh/m2 per annum) of primary energy. Whilst the conversion to alternative heating solutions - such as heat pumps, gas and wood heaters - started back in 2009, the official enforcement in 2013 added some momentum to the conversion rate, and led to a sharper decline for electric heating appliances. Compared with 2008, when about 70% of new housing projects resorted to electric energy for heating, the proportion dropped to less than 35% in 2013.

Competitive Landscape

Heating appliances in France remained highly fragmented in 2013: "others" accounted for 55% of volume sales, whilst the top 10 companies accounted for a 42% share of volume sales. De'Longhi France led with a 13% share of volume sales. In addition, the category was characterised by a diverse medley of local as well as international brands, such as Tristar, Godin, Airelec, Rowenta and Atlantic, which each held a 1% share of volume sales.

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Industry Prospects

With the enforcement of RT 2012 directives in 2013 in France, it is likely that the demand for electric heating appliances will continue to decline over the forecast. French consumers are expected to continue redirecting their choice to less energy efficient heating alternatives; a negative volume CAGR of 1% is expected over the forecast period. All categories except oil-filled radiators are expected to follow a declining trend, especially as product innovation gradually moves away from electric powered appliances to other renewable energy sources. However, if manufacturers are able to innovate and launch electric heating appliances which are able to abide by the new set norms, the category may stand a chance of recovery.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Heating Appliances industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Heating Appliances industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Heating Appliances in France market research report includes:

- Analysis of key supply-side and demand trends

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