Boston, MA -- (SBWIRE) -- 06/09/2014 -- At the end of the review period many Ukrainian families, including those living in rural areas, started considering introducing modern facilities into their homes, including automatic washing machines. Consumers in cities benefit from centralised water supplies and typically have no technical difficulties using automatic washing machines. Over the review period an increasing number of consumers in smaller towns with less reliable water supplies bought powerful water pumps which make it easier to use automatic washing machines. Such developments contributed to retail volume sales growth of 2% to 914,000 units in home laundry appliances in 2013.
Samsung Electronics Ukraine TOV was the leader in laundry appliances sales in 2013 with 19% of retail volume sales. LG Electronics Inc ranked a close second with 18% of retail volume sales. The company employs similar marketing strategies to Samsung in home laundry appliances, such as nationwide distribution, active umbrella brand advertising and investment in innovations. Both companies benefit from early market entry and strong consumer loyalty to their Samsung and LG brands in many consumer appliances and electronics categories.
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Over the forecast period home laundry appliances is expected to benefit from Ukrainians? busier lifestyles and their growing desire to lead Western lifestyles. Automatic devices, washing machines in particular, are set to penetrate to a bigger number of Ukrainian households, especially if the economic situation improves. Home laundry appliances is expected to register a CAGR of 3% in retail volume terms over the forecast period to reach 1 million units in 2018.
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The Home Laundry Appliances in Ukraine market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
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