Fast Market Research recommends "Homewares in Mexico" from Euromonitor International, now available
Boston, MA -- (SBWIRE) -- 08/20/2014 -- Growth in total homewares current value sales in 2013 was down on 2012, and also slower than the review period CAGR. This was partly due to weakening GDP growth, which dented consumer confidence and led many Mexicans to continue using older homewares products (either their own or those no longer wanted by family members or friends) instead of buying new ones. At the same time, current value growth was restricted by rapidly rising demand for cheaper Asian imports in a number of categories. This trend was especially visible in food storage, where well established brands with high quality reputations such as Tupperware faced stiff competition from very low priced imported thin wall plastic containers sold in multipack sets in discounters, supermarkets and hypermarkets outlets.
CRISA remained the overall leader in homewares in 2013 with a value share of 11%. Offering a wide assortment of product types under its Crisa, Libbey and Pyr-o-rey brands, the company was the clear leader in beverageware, ranked second in ovenware and claimed fifth place in both the dinnerware and food storage categories. The company's products are available via grocery retailers and mixed retailers outlets across Mexico. Direct selling operator Tupperware was the second leading player overall with a value share of 9%. This was mainly due to its dominant position in food storage, though it also ranked seventh in kitchen utensils. Tupperware enjoys very strong brand recognition among Mexican consumers, so much so that 'tupper' has become a generic term for any kind of food storage container. Cinsa SA de CV rounded out the top three homewares companies with a value share of 8%. Offering several product types under the Cinsa and Santa Anita brands, the company was the clear leader in stove top cookware, and placed third and fourth in the dinnerware and ovenware categories respectively. Other prominent competitors in homewares included Avon Cosmetics, Grupo Vasconia SAB, Groupe SEB Mexicana SA de CV, Virutexilko SA de CV and Norditalia SA de CV.
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Homewares will continue to develop positively over the forecast period, with growth in total value sales at constant 2013 prices expected to equal that recorded during the review period. Further growth in the total number of households in Mexico will bolster demand for all types of homewares. At the same time, improvements in the domestic economy should encourage existing households to replace older homewares with new products that offer greater convenience and durability, more attractive designs etc. New launches and marketing campaigns will also boost demand for homewares, as will improvements in distribution, particularly via modern retail chains.