Boston, MA -- (SBWIRE) -- 01/14/2014 -- IMAX Corporation (IMAX), which specializes in premium motion picture technologies and presentations, has experienced significant growth in recent years. This case study examines how IMAX has achieved success through monetizing numerous stages in the film industry's value chain, capitalizing on the digital boom of cinema, and forging partnerships with other key players in the industry.
Features and benefits
- This case study analyzes the strategic issues that have impacted IMAX's top and bottom-line performance in recent years.
- This report looks at IMAX's business model, and how it has evolved, leading to significant growth in recent years.
Due to a level of vertical integration, IMAX generates revenue through sales, leases and installations of IMAX theater systems, maintenance of said systems, joint revenue sharing agreements (JRSAs) with theater operators showing IMAX films and film production, re-mastering, and distribution activities.
Strategic partnerships have been instrumental to IMAX's growth in the past few years, having partnered with AMC Entertainment Inc. (AMC) in the US and Wanda Cinema Line Corporation (Wanda) in China. However, AMC was acquired by Wanda's parent company in September, 2012, and the resulting entity is now IMAX's main partner by a significant margin.
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Your key questions answered
- What are IMAX's most profitable business segments, and how is the company looking to expand its business in these areas?
- How has the digitalization of cinema benefited IMAX?
- What strategies has IMAX employed to facilitate international expansion, and how successful has the company been in doing so?
- What are IMAX's biggest future opportunities and challenges, and what has the company done to respond?
- How does IMAX generate revenue?
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