Recent Study: Innovation in Packaging Design and Functionality

Boston, MA -- (SBWIRE) -- 03/18/2013 -- Consumers have become more demanding and discerning. The food and drink products they buy often have to do more than just provide sustenance. Sensory indulgence and convenience benefits are two key areas influencing consumer purchasing behavior, and packaging has the potential to cater to both areas. This report examines these areas of packaging innovation.

Scope of this Report

- Understand the challenges and opportunities involved in packaging innovation.
- Use best-practice examples to inform your packaging R&D programs.
- Examine new areas of research in the areas of re-sealability, nanotechnology, and smart packaging.
- Use packaging from other industries to enhance and develop new concepts.
- Use market data and trends information to identify new areas of opportunity.

Report Highlights

While packaging must protect a product, packaging should not be so inaccessible that it makes it hard for consumers to get to the product. Negative publicity and incidences of so-called "wrap rage" have resulted in some manufacturers designing easy-to-open alternatives to things such as plastic clamshell-style packaging.

View Full Report Details and Table of Contents

Portion control has driven the need for greater functionality in packaging. By providing convenient methods of resealing a package, food and drink manufacturers can show that they are helping to reduce portion sizes and in turn help consumers to control their calorie consumption.

Nestlé is one major manufacturer that is looking at ways to make its packaging easier to use. Using a design process developed by Cambridge University, which simulates the functional problems associated with arthritis, Nestlé has already redesigned a number of its products packaging including Nescafé Gold coffee and its Boost nutritional drink.

Reasons to Get this Report

- What are the trends driving improved functionality in packaging, and how might these factors affect future innovation?
- What is innovation in packaging design appearance evolving?
- Which manufacturers are leading the way in terms of packaging innovation?
- What advantages can smart-labeling bring?
- What factors are driving the future of packaging design?

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Beverages research reports at Fast Market Research

You may also be interested in these related reports:

- Innovation in Beverage Packaging 2012
- Lightweighting in Food and Drinks Packaging
- Packaging Solutions Throughout The Supply Chain
- Innovation in Beverage Closures
- New Developments in Retail-Ready Packaging
- Alcoholic Drinks Packaging in Spain
- Global Food and Beverage Survey 2012: Private Label Manufacturing and Innovative Packaging, Trends and Opportunities, Budget Allocation and Key Growth Markets
- Soft Drinks Packaging in Spain
- Global Packaging Survey 2013 - Changes in Demand for Packaging Types, Trends and Preferences
- Packaging Industry in Poland