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Recent Study: Irons in the Philippines

Fast Market Research recommends "Irons in the Philippines" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 06/18/2014 -- There were many price promotions on irons in 2013 together with a shift of category sales to various grocery outlets. Towards the end of the review period, consumers were generally open to offers on small home appliances which emphasise convenience. The wide marketing of irons was part of this consumer behaviour. Volume growth of irons slowed down this year as consumers did not see irons as products worth majorly investing in.

Competitive Landscape

Newpan Ltd led the category in 2013 with a 28% volume share. Newpan benefits from its leading global brand De'Longhi which is widely known and popular among consumers. De'Longhi accounted for 17% of all iron sales. Brimag Digital Age Ltd and Sarig Electric Ltd ranked second in the category, both accounting for 17% of volume sales. Brimag's main brand is Kenwood which is a long time leading brand in small appliances. Sarig benefits solely from its exclusively marketed UK-based brand, Morphy Richards.

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Industry Prospects

The category has an expected volume CAGR of 3% for the forecast period, same as the growth in 2013. Dramatic growth is not expected in the category as replacement cycles of irons did not necessarily shorten. The rise of electricity rates also had an impact on consumers who will continue to act economically with energy consumption. In major cities, especially those popular among tourists, availability of ironing services has grown and some consumers will not see a need for an iron at home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Irons in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Irons in Israel?
- What are the major brands in Israel?
- What is the most common cooking appliances in Israel?
- Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

- Gain competitive intelligence about market leaders

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