Fast Market Research

Recent Study: Kenya Tourism Report Q1 2015

Recently published research from Business Monitor International, "Kenya Tourism Report Q1 2015", is now available at Fast Market Research


Boston, MA -- (SBWIRE) -- 11/21/2014 -- For 2015, we are forecasting a slight turnaround in the beleaguered Kenyan tourism sector's fortunes, with arrival numbers set to rise by 2.5%. However, this remains dependent on a lasting improvement in the domestic security situation. We are also expecting slight rises in international tourism receipts and the number of overnight stays in 2015.

At the present time, Kenya's tourism sector is facing not only terror threats but also a public perception that travellers could be at risk of contracting the Ebola virus if they travel to Africa. In August 2014, the World Health Organisation (WHO) stated that Kenya was a 'high-risk' country for the spread of Ebola, given its role as a regional transport hub, although there had been no reported cases of the disease within the East African state as this report was being compiled in late October 2014. In August, Kenya banned all travellers from Liberia, Guinea and Sierra Leone - the West African states where the disease has been most prevalent - from entering the country

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Further bolstering the sector was news in October 2014 that Trade Mark East Africa (TMEA) and the Kenya Tourism Federation (KTF) had awarded KES9mn to a scheme that seeks to boost regional awareness of the East Africa Tourist Visa (EATV) as well as the use of ID cards (instead of passports) to enable a single trip encompassing the three countries of Kenya, Uganda and Rwanda.

The EATV was launched in February 2014 and allows travellers from any country multiple entries to Kenya, Uganda and Rwanda for a period of 90 days. However, the scheme has suffered from a lack of awareness, with the KTF now looking to work with key industry players to promote the EATV as a way of boosting tourism to all three East African countries and to market regional cross-border travel which can be effected using national ID cards.

Kenya's Tourism Risk Rewards Index score has improved slightly in our new table for Q115, from 34.61, to 38.98. However, this still...

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