Fast Market Research

Recent Study: Laundry Care in Kenya

New Consumer Goods market report from Euromonitor International: "Laundry Care in Kenya"


Boston, MA -- (SBWIRE) -- 08/22/2014 -- Most households do not use a single laundry product and normally resort to mixing for example, a single wash with a bar detergent and another with standard powder detergent. Thus, instead of using stain removers, home helps soak fabrics in powder detergent solutions for some time and then use a bar detergent.

Competitive Landscape

Laundry care is not solely dominated by any particular player, although Unilever and Procter & Gamble have the strongest presence. Unilever led laundry care with a 33% value share, followed by Procter & Gamble with 26% in 2013. In laundry detergents, Unilever held the lead with a 35% share, while Procter & Gamble followed with 25%. Procter & Gamble led laundry aids with a significant 41% share, followed by Bidco Oil with 18%. Procter & Gamble was also the leading firm in fabric softeners, where it has long held a dominant share of over 54%, followed by Bidco Oil Refineries with a 36% share. The small category of carpet cleaners was also dominated by Procter & Gamble with a 43% value share, followed again by Bidco with 27%.

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Industry Prospects

The outlook for laundry care is very positive, but there needs to be a clear campaign about why different products should be used for different purposes. This includes, for example, convincing consumers to use products like powder detergents or bar detergents for their intended use, rather than using one product for laundry, fabric and carpet cleaning.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Kenya with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Kenya market research report includes:

- Analysis of key supply-side and demand trends
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Laundry Care in Kenya?
- What are the major brands in Kenya?
- What is the performance of concentrated liquid detergents?
- What are the main new products developments in the laundry aids area?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Browse all Consumer Goods research reports at Fast Market Research

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