Boston, MA -- (SBWIRE) -- 07/11/2014 -- Other dairy products achieved remarkable growth in terms of the number of products available through different retail outlets compared with the previous years. 2013 saw the entrance of a range of new products that expanded the category's portfolio. One example was Danino Banane Biscuit from Centrale Laitiere Maroc in flavoured fromage frais and quark. The cream category saw product diversification and specification, such as thickening and cooking creams under the Bridel UHT brand, and cooking light cream by Elle & Vire.
The leading company in other dairy products in 2013 was Centrale Laitiere Maroc Lait, which held a 58% value share. The company is especially important in chilled and shelf-stable desserts and fromage frais and quark, with shares of 71% and 68% respectively.
Moroccans are becoming increasingly interested in the health and wellness trend; they wish to lead healthier lifestyles and try to make healthier food choices. As a result, an increasing number of consumers are expected to increase their consumption of other dairy products, as they are a rich source of calcium and other valuable nutritional components. At the same time, sales of flavoured fromage frais and quark and chilled dairy-based desserts benefit from rising demand for indulgence products.
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Discover the latest market trends and uncover sources of future market growth for the Other Dairy industry in Morocco with research from Euromonitor's team of in-country analysts.
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The Other Dairy in Morocco market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Other Dairy in Morocco?
- What are the major brands in Morocco?
- How are volatile farmgate prices for milk impacting retail prices and sales performance?
- Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
- How are soy-based products performing against traditional dairy items?
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Product coverage: Chilled and Shelf Stable Desserts, Chilled Snacks, Coffee Whiteners, Condensed/Evaporated Milk, Cream, Fromage Frais and Quark.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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