Boston, MA -- (SBWIRE) -- 06/18/2014 -- Soft economic conditions in 2013 are seeing consumers continue to focus on their careers for fear of losing their jobs. This in turn is seeing many consumers juggle with a more hectic lifestyle and demand convenience in their daily lifestyles, including from their meals. However, a continued push by the government to stress the importance of healthy living is also seeing consumers more cautious of their diets and not wanting to compromise convenience for nutritional value.

Competitive Landscape

Barilla GeR Flli SpA looks set to experience the strongest increase in value share to retain its leadership in pasta with a 37% value share during 2013. The established presence of the player coupled with its comprehensive product range is seeing the player gain value share from San Remo Macaroni Co Pty Ltd and Master Foods Asia Pacific Ltd, the second and third leading players in pasta respectively.

Industry Prospects

Pasta is expected to record positive constant value growth in the forecast period, with consumers continuing to pick it up for its convenient preparation method. This will especially be true with consumers continuing to juggle with hectic lifestyles despite an expected rebound in economic conditions during the forecast period.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pasta industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pasta industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pasta in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pasta in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than cooking at home?
- How will increasingly volatile wheat commodity prices impact retail prices and sales performance?
- Are consumers moving from traditionally dried variants to more innovative chilled formats?

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