Boston, MA -- (SBWIRE) -- 09/29/2014 -- Pet products current value growth in 2013 was slightly lower than in 2012, mainly due to increasing maturity and price competition. Nonetheless, current value growth remained well above the average for the entire pet care area as rising disposable incomes and the pet humanisation trend encouraged Chilean consumers to increase spending on various products to improve the health, happiness and general wellbeing of their pets. These not only included necessity items like pet healthcare products, cat litter, cages, fish tanks etc., but also non-essentials like toys and games, pet clothing, beds and grooming products. Growth of the total pet population also helped to sustain the positive development of pet products as did new launches and improvements in product quality standards, the expansion of distribution networks, price promotions and other marketing activities. All of these trends are expected to continue over the coming years.

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Competitive Landscape:

South Point continued to lead pet products in 2013 with a value share of 14%. The company was the clear leader in other pet products, where it offers a wide variety of reasonably-priced, above-average quality products under the Holly & Vet brand. South Point's strong lead in this area was also attributable to its extensive distribution network, with its other pet products featuring prominently on the shelves of supermarkets, hypermarkets and home improvement and garden centres across Chile.

Industry Prospects:

Pet products constant 2014 price value sales growth over the forecast period is expected to be slower than during the review period. This will be mainly due to increasing maturity, more intense price competition and the slower growth of Chile's total pet population. Nonetheless, the area will continue to perform well overall as rising disposable incomes and the pet humanisation trend boost spending on products that can improve the health, happiness and general wellbeing of dogs, cats and other pets. New launches, improvements in distribution, price promotions and other marketing activities will also help to sustain the positive development of pet products.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Products industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Pet Products in Chile market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Pet Products in Chile?
- What are the major brands in Chile?
- What are the key product launches?
- How have worming and flea product fared against other products within pet healthcare?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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