Boston, MA -- (SBWIRE) -- 06/11/2014 -- In 2013, refrigeration appliances in Turkey recorded 23% volume and 25% current value growth. Despite the decline in growth of sales of new homes, volume growth was driven by kitchen renewals by mostly middle-class households aspiring to kitchen formats introduced by new buildings. Current value growth was a result of a shifting consumer preference towards more-advanced models that offer increased functionality, improved energy efficiency and design features. After reaching its peak in 2011, sales of homes recorded only a 6% increase in 2013, with more than 120,000 homes sold across the country. This figure includes both new homes and used homes. While the increase in the number of new homes sold is directly reflected in volume sales of refrigeration appliances, growth of the construction channel remains limited as only upmarket projects offer refrigeration appliances as part of the sale. Moreover, the increase in the number of used homes sold also causes growth in sales of refrigeration appliances (along with dishwashers, ovens, microwaves, built-in hobs and hoods etc) as many middle- and upper/middle-class consumers prefer to remodel the kitchens of these homes in order to create a more-functional room and a pleasant atmosphere. In new homes, the average area of the kitchen is also larger compared with used homes, which allows consumers to use side-by-side 2-door models. Energy efficiency is increasingly becoming a major criterion in purchasing decisions as manufacturers, distributors and retailers stress the importance of this issue in their advertisements and advertorials.
View Full Report Details and Table of Contents
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Refrigeration Appliances in Denmark
- Refrigeration Appliances in Poland
- Refrigeration Appliances in Japan
- Refrigeration Appliances in Malaysia
- Refrigeration Appliances in Hungary
- Refrigeration Appliances in Germany
- Refrigeration Appliances in France
- Refrigeration Appliances in South Korea
- Refrigeration Appliances in China
- Refrigeration Appliances in Indonesia