New York, NY -- (SBWIRE) -- 09/05/2017 -- E-book reader appeared in the market late 1990s, but it took around a decade to gain attraction because there are many formats of e-books present in the market, there has been continuous advancement in the technology used in e-book reader but the popularity of e-book readers did not really take off until 2009 and 2010 when some big players come up with their extremely different and user friendly e-book reader.

Usually matte monochromatic display used up by most of e-book reader because of its advantages like it is more energy efficient, gives better view in direct sunlight as compare to LCD or LED display. Now e-book readers are also coming with LCD or LED display with some more features apart from reading e-books like web browsing and viewing multimedia content.

The key trend responsible for the growth of global e-book reader is emerging trend of collecting information online for research or educational purpose is adding to the growth. The key growth drivers of global e-book reader market are the sensitivity of books to wear and tear and need of adequate care, combined with high cost is further increasing the demand for books. Also the region where customers prefer to read books in both the English language and in their mother tongue boosting the demand of e-book reader which is having direct impact on volume of e-book reader sales in particular geography, also the globalization and digitalization (internet) bring this market to a new height.

On the other hand there are also some factors which are hindering the growth of global e-book reader market, those restraints are lack of awareness refer to the content of e-books and also the replacement of e-book readers by latest smart phones and tablets are acting as a key restraints of global e-book reader market.

Segmentation of e-book reader market is done on the basis of screen type, connectivity type & Geography. On the basis of screen type, global e-book reader market is segmented as monochrome eInk screens, LDC screen and LED screen. These segments further sub-segmented into its sub-segments as; eLink screen technology is further sub-segmented into eInk Pearl (grayscale), eInk VizPlex (Greyscale), eInk Triton (color) and SiPix (grayscale).

LCD screen segment is further sub-segmented into LCD TFT (color), LCD IPS (color), LCD LTPS (color), LCD FFS (color) and eInk & LCD - double screen e-readers. Among all the above segments eLink screen segment is the most popular segment has been used by most e-book readers. On the basis of connectivity, global e-book reader is segmented as always on radio connection type, wireless connection enabled and 3G cellular data connection enabled.

Geographically, e-book reader is segmented into seven regions which are ; North America, Latin America, Western Europe, Eastern Europe, Japan, Asia Pacific Excluding Japan (APEJ), and Middle East and Africa (MEA). Among all the regions North America is the highest contributor in term of revenue in global e-book reader market followed by Western Europe & Asia Pacific and it is expected that same trend is being followed in near future as well.

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The key players of global e-book reader market are Amazon.com, Inc., Rakuten Kobo Inc., Barnes & Noble Booksellers, Inc. and others

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