Boston, MA -- (SBWIRE) -- 06/10/2014 -- In 2013 small cooking appliances experienced some difficulties overcoming the impact of the economic situation, because despite the fact that people were eating at home more instead of opting to go out, many of these appliances are not considered to be essential by many Portuguese consumers, since most of their cooking functions can be easily replaced by standard casserole dishes and frying pans.
SEB Portugal Electrodomesticos led small cooking appliances with a 16% volume share in 2013, and gained some share when compared with 2012. This positive performance was due to its renewed portfolio, with important brands such as Moulinex, Krups and Tefal.
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Volume sales of small cooking appliances are expected to remain fairly stable over the forecast period, which is quite an achievement, given the circumstances. The good performance of small cooking appliances can be attributed to Portuguese consumers cutting their expenses and cocooning. Instead of going out to eat regularly during the week, Portuguese consumers are expected to continue to stay home more, to save money, and cook much more often than they did in the past, thus driving the further growth of small cooking appliances. In addition, most small cooking appliances have low unit prices, and are thus affordable for cash-strapped Portuguese consumers.
Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Portugal with research from Euromonitor's team of in-country analysts.
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If you're in the Small Cooking Appliances industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Small Cooking Appliances in Portugal market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
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Our market research reports answer questions such as:
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- What are the major brands in Portugal?
- What is the percentage share for hard and soft coffee pod machines?
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