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Recent Study: Small Cooking Appliances in Saudi Arabia

Fast Market Research recommends "Small Cooking Appliances in Saudi Arabia" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 02/04/2015 -- Rising disposable incomes in the country, coupled with increasingly hectic lifestyles, fuelled the growth of small cooking appliances in 2014. Rice cookers, breadmakers and electric grills all saw healthy growth. These time-saving appliances answered the rising need for convenience in the country, especially with more women joining the workforce. The growth in the celebrity chef trend also encouraged consumers to experiment in the kitchen, and use appliances such as breadmakers to make home-made bread rather than buying it. Rising health awareness was also witnessed in the country in 2014, pushing the sales of some small cooking appliances, such as electric steamers and slow cookers.

Competitive Landscape

Ahmed AbdulWahed Abdullah Trading led small cooking appliances with a volume share of 11% in 2014. The company?s flagship Kenwood brand benefits from its long-standing presence in the market, in addition to its strong international name, which results in it being widely trusted and recognised amongst consumers. The brand is also frequently advertised on regional television channels, including MBC, which is widely watched in Saudi Arabia, and contributes to its popularity. Nonetheless, the category remained fragmented in 2014, with ?others? accounting for a 47% share, as basic economy imports have a strong position in many areas, with many of these coming from low-cost Asian producers. However, ?others? lost slight share in 2014 due to rising disposable incomes in the country, which pushed consumers to opt for more premium branded products.

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Industry Prospects

Growth in small cooking appliances over the forecast period is expected to remain healthy, with a volume CAGR of 4% and a value CAGR of 3% at constant 2014 prices. This will largely be driven by rising disposable incomes in the country, which will push the premiumisation trend, with consumers opting for more sophisticated and premium appliances. Also, the Westernisation trend, which saw the strong growth of specialist coffee shops across the country, will continue to push sales of coffee machines over the forecast period, as consumers seek to replicate the coffee shop experience at home.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Saudi Arabia market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Small Cooking Appliances in Saudi Arabia?
- What are the major brands in Saudi Arabia?
- What is the percentage share for hard and soft coffee pod machines?
- Are freestanding hobs driving growth in Saudi Arabia?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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