Boston, MA -- (SBWIRE) -- 06/04/2014 -- As consumers are increasingly health conscious, they are now more aware of their sugar intake, which is having a strong impact on the market. While energy drinks' manufacturers realised that they should provide consumers with reduced-sugar options, enabling the category to flourish further, sports drinks' manufacturers have not adapted as well and sales have been declining sharply for the past two years.

Competitive Landscape

GlaxoSmithKline Plc remained the leader in sports and energy drinks in 2013 with a 46% share in value terms, thanks to its Lucozade brand, present in both categories with Lucozade Energy and Lucozade Sport, even though the latter's sales declined due to the decreased popularity of sports drinks in general. The Lucozade brand benefits from being a long-established name, offering reasonable prices and being widely available. The company is also noticeably the market leader in both categories: Energy drinks and sports drinks.

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Industry Prospects

The trend towards reduced-sugar and reduced-calorie soft drinks will keep affecting sports and energy drinks. As a result, sales of healthier variants will increase over the forecast period, while sales of regular formulas drinks will slow down.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sports and Energy Drinks industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sports and Energy Drinks industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sports and Energy Drinks in United Kingdom market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Sports and Energy Drinks in United Kingdom?
- What are the major brands in United Kingdom?
- What are key new sports and energy drinks launches and what impact impact did they have on #category#?
- Who are the key consumers of sports and energy drinks in United Kingdom?
- What time of day are sports and energy drinks most commonly consumed?
- What trends motivate people to drink sports and energy drink in United Kingdom?

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