Boston, MA -- (SBWIRE) -- 11/18/2013 -- This report provides the results for the Soup market in the US from Canadean's unique, highly detailed study of consumers' Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets. Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption, the value of the market these trends influence, and brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer groups, providing hard and fast data on consumers and markets at the product category level.

View Full Report Details and Table of Contents

Introduction and Landscape
Why was the report written?
Marketers in the Soup market face a major challenge. Understanding market size and segmentation is valuable, but the key to effective targeting is knowing just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends. This data report solves these problems by providing survey-based data on consumer trends and consumer groups and, market data that shows the exact size of consumer groups, how much of the Soup market they account for, and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008-2009, the retail market has been characterized by an increase in the amount of discounted and own-brand products. Higher market volumes in the future will depend on effective marketing campaigns aimed at increasing consumption frequency in Medium and Heavy frequency ranges.

What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial. The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of consumption across 26 consumer groups. This data provides a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Features and Benefits
Consumer data, based upon proprietary surveys and then consumer group tracking and modeling for the following specific categories: Canned/Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, and UHT Soup.

Companies Mentioned in this Report: Costco, Kroger, Publix, Safeway, Supervalu, Walmart

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

Browse all Food research reports at Fast Market Research

You may also be interested in these related reports:

- The French Soup Market: What Consumers Eat and Why?
- The Italian Soup Market: What Consumers Eat and Why?
- The German Soup Market: What Consumers Eat and Why?
- The Spanish Soup Market: What Consumers Eat and Why?
- The Brazilian Soup Market: What Consumers Eat and Why?
- New Consumer Opportunities in Prepared Meals and Meal Components
- The Spanish Bakery and Cereals Market: What Consumers Eat and Why?
- The German Bakery and Cereals Market: What Consumers Eat and Why?
- The Brazilian Bakery and Cereals Market: What Consumers Eat and Why?
- The US Bakery and Cereals Market: What Consumers Eat and Why?