Boston, MA -- (SBWIRE) -- 03/12/2013 -- The global student base is expanding, as young people choose higher education in the face of an increasingly competitive job market. Whilst rising tuition and living costs mean many students are living on a tight budget, their combined purchasing power is impressive and brands are keen to capture the loyalty of these future big spenders as they become consumers in their own right. This report examines global student behaviour and spending habits, and the opportunities they present for marketers.

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