Boston, MA -- (SBWIRE) -- 09/13/2013 -- Consumer behaviour in 2012 continued to change. Russians, especially in cities with higher living standards, preferred to use different more sophisticated or multi-purpose products instead of bleach. For instance, colour safe laundry bleach and multi-purpose cleaners saw increased demand in 2012. However, bleach was still popular among older people, whose consumption behaviour is more influenced by habits.

Euromonitor International's Bleach in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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- Get a detailed picture of the Bleach market;
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