Boston, MA -- (SBWIRE) -- 07/20/2012 -- The economic downturn and maturity were the key reasons behind bottled water registering total volume growth of just 1% in 2011. With per capita consumption being among the highest in Europe, it was very difficult for manufacturers to increase sales. As a result, companies focused on growing sales of carbonated water and increasing their promotions and advertising to maintain share. Consumers tend to consider carbonated water less as an alternative to still water and more as a healthier...
Euromonitor International's Bottled Water in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Carbonated Bottled Water, Flavoured Bottled Water, Functional Bottled Water, Still Bottled Water.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Bottled Water market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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