New Food research report from Datamonitor is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 06/04/2012 -- Despite difficult market conditions, there have been high levels of innovation in the chocolate category, which has evolved in line with consumers' complex and dynamic needs. This brief outlines the most important consumer and product trends impacting the chocoalte category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.
- Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the chocolate category
- Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers' chocolate preferences
- Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in chocolate
View Full Report Details and Table of Contents
New product opportunities are spurred by consumer demand for more unique and novel product flavors. Nearly three-quarters of consumers claim to experiment by trying new foods "all" or "most of the time". Chocolate products can capitalize on consumers' willingness to experiment through new product development.
Consumers demonstrate a desire to return to a time when life was simpler and less demanding. Indeed, nearly half of global consumers said that they prefer product simplicity to having multiple benefits.
Brands can look to promote the realness and wholesomeness of product ingredients to convey authenticity and resonate with those seeking comfort and simplicity.
Reasons to Get this Report
- How do Datamonitor's mega-trends apply specifically to chocolate? How is this likely to evolve over the next few years?
- Where is innovation occurring in the chocolate category and what does it look like?
- Is sustainable packaging a "nice to have" or a "must have" in the chocolate space?
- What are the opportunities and challenging in the functional chocolate space?
- How are industry players using the online space to more effectively engage with consumers?
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- Future Flavor Trends in Food: New opportunities in sensory innovation
- Consumer Trends in the Confectionery Market in Germany
- Consumer Trends in the Confectionery Market in China
- Consumer Trends in the Confectionery Market in France
- Consumer Trends in the Confectionery Market in Russia
- Consumer Trends in the Confectionery Market in Italy
- Consumer Trends in the Confectionery Market in Brazil
- Consumer Trends in the Confectionery Market in the US
- Consumer Trends in the Confectionery Market in Spain
- Consumer Trends in the Confectionery Market in the UK, 2011
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