Recently published research from Canadean, "Consumer Trends in the Soup Market in Germany", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 06/20/2012 -- Marketers in the Soup market in Germany face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting are to know just how valuable specific consumer groups are, and to be able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Soup market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
Low consumer confidence in Germany has affected consumption of most CPG products, including Soup. Since the global financial crisis of 2008-2009 the retail market has been characterized by increased price competition. However, the improving economy may tempt consumers who reduced their consumption while times were tough back to brands. This makes it essential to know where the pockets of growth may be and the trends which shape its consumption patterns.
View Full Report Details and Table of Contents
What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Almost two-thirds of the retail volume market for Soup is represented by just three retailers in Germany. The remaining third of the market is fairly fragmented. This indicates that manufacturers and producers have relatively low bargaining power with German retailers.
A relatively high proportion of Soup consumers in Germany state that their consumption is influenced by behavioral trends such as Busy Lives and Better Value for Money, however, a much smaller proportion of the actual market is directly affected by these trends. Overall this means that trend influence is limited and marketers must be alert to the potential of acting on trends which don't have a significant influence on final consumption.
Companies Mentioned in this Report: Aldi, Edeka, Globus, Metro Group, Norma, Rewe Group, Schwarz Group, Tengelmann, Aldi, Bartels-Langness, Coop (DE), Edeka, Globus, Metro Group, Norma, Rewe Group, Schwarz Group, Tengelmann
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Food research reports at Fast Market Research
You may also be interested in these related reports:
- Consumer Trends in the Soup Market in Italy
- Consumer Trends in the Soup Market in the UK
- Consumer Trends in the Soup Market in Russia
- Consumer Trends in the Soup Market in the US
- Consumer Trends in the Soup Market in France
- Consumer Trends in the Soup Market in Brazil
- Consumer Trends in the Soup Market in Spain
- Consumer Trends in the Bakery & Cereals Market in France
- Consumer Trends in the Bakery & Cereals Market in Germany
- Consumer Trends in the Bakery & Cereals Market in Russia