Boston, MA -- (SBWIRE) -- 06/18/2012 -- Marketers in the Soy Products market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the soy products market they account for and which consumer trends drive their behavior.

What is the current market landscape and what is changing?
As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.

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What are the key drivers behind recent market changes?
Consumers' uptake of products and the influence of consumer trends are fundamental causes of change in markets - making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups - providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.

What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.

Key Highlights

A significant "attitude-behavior" gap exists between the share of consumers citing that a trend affects their consumption and the actual share of the market value these trends influence. This is because consumers don't always act on these trends - the result is that overall trend influence is limited, but has the potential to grow. The limited impact of trends suggests that the market is largely functional, based on a core group of consumers who are lactose intolerant.

Soy Drinks is the most valuable category in the Soy Products market in Brazil, closely followed by Soy Milk. This is unusual as the Soy Milk category tends to be much larger than the Soy Drinks category in other European and America markets. The smallest category, Soy Desserts, is approximately half as large as Soy Drinks and Soy Milk, again unusual as this gap tends to be larger in other countries. This suggests a strongly undeveloped Soy Milk market in Brazil.

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