Boston, MA -- (SBWIRE) -- 07/26/2012 -- Interest brewing: Increasing popularity will continue to drive revenue for craft beer brewers
Craft beer and microbrewery operations are kept small in order to maintain a focus on quality. Because of their small size, though, they do not have the ability to negotiate larger supply or distribution contracts, forcing such breweries to charge higher prices. Despite this fact, craft beers, microbrews, brewpubs and gastropubs have all been growing in popularity among US beer drinkers. This trend has been driving demand for the industry's products in recent years.This industry includes microbreweries and brewpubs that produce beer for resale or consumption on premises. As defined by the American Brewers Association (ABA), a microbrewery produces up to 6 million barrels (186,000,000 US gallons) of beer a year. Brewpubs brew and sell beer on their premises as well as prepare and serve food. A brewpub may also be considered a microbrewery if production has a significant distribution beyond the premises (75.0% based on the ABA's definition).
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This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
Companies Mentioned in this Report: Boston Beer Company, Sierra Nevada Brewing Company
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