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Recently Released Market Study: Depilatories in China

New Consumer Goods research report from Euromonitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 06/18/2014 -- Deodorants prove to be resilient to the recession, as they are considered staples. Although brand loyalty remains stronger in comparison to other personal care products, ever more Greeks are on the lookout for discounts, willing to stock products once they find an attractive promotion. Consumers are increasingly opting for unisex products, with men's deodorants performing worse that the market average.

Competitive Landscape

Elais-Unilever Hellas SA maintained its leadership of deodorants in Greece during 2013, with a value share of 30% although its market share declined in comparison to the previous year. Axe and Dove enjoy top-five ranking in value share terms, while the company invests heavily in its promotion and advertising in order to keep prime positioning. Seasonal offers and discounts are also employed as a promotional tactic.

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Industry Prospects

In view of their status of commodities, deodorants will remain resilient to the recession also over the forecast period. On both gender fronts, consumers are increasingly opting for more effective products to respond to higher levels of hygiene and comfort. Long lasting protection will therefore remain important, but increasingly more consumers will also look for products with milder formulas, like parabens-free or aluminium-free.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Greece market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Deodorants in Greece?
- What are the major brands in Greece?
- Which deodorant formats are seeing most dynamic growth?
- What are the key trends in product development?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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