Fast Market Research

Recently Released Market Study: Hungary Information Technology Report Q4 2013

New Computer Technology market report from Business Monitor International: "Hungary Information Technology Report Q4 2013"


Boston, MA -- (SBWIRE) -- 09/24/2013 -- BMI View: The economic environment continues to present significant challenges for vendors in 2013, although we expect growth to remain in positive territory due to momentum within the IT market. The IT market has been hit by contractions in real GDP and private final consumption in 2012 and 2013 as households and enterprises delay spending. Despite these challenges, the dispersal of EU funds, modernisation by Hungarian enterprises and demand for tablets and notebooks has helped keep growth in positive territory. Looking ahead, we expect a boost in growth to occur due to deferred investments during recent economic difficulties. Further, household spending on hardware has potential over the medium term, with PC penetration relatively low in Hungary - particularly for mobile PC devices such as notebooks and tablets.

Headline Expenditure Projections

Computer Hardware Sales: HUF258.6bn in 2012 to HUF266.1bn in 2013, an increase of 2.9% in local currency terms. In 2013 sales are limited by weak consumer sentiment; however, the market has mediumterm growth potential due to Hungary's relatively low PC penetration.

View Full Report Details and Table of Contents

Software Sales: HUF157.7bn in 2012 to HUF166.9bn in 2013, an increase of 5.8% in local currency terms. Upgrades to Windows 8 and enterprise software investments are supportive of spending but business confidence is vulnerable to further economic weakness.

IT Services Sales: HUF214.4bn in 2012 to HUF230.6bn in 2013, an increase of 7.9% in local currency terms. Cloud computing services uptake by enterprises and the public sector will be the key growth driver, while uptake of outsourcing services will also provide growth.

Key Trends And Developments

Shipments of notebooks and desktops declined across Central and Eastern Europe in late 2012 and early 2013, and Hungary was no exception. The economic environment and high PC penetration have both contributed to declining sales volumes; however, the greater effect has been from the rapid shift in consumption to tablets. In Hungary we believe the wider availability of low cost tablets running Google's Android OS is resulting in rapid increases in penetration as consumers turn away from notebooks.

Previously the price of tablets limited sales to mass market Hungarian consumers, but with increased competition the Hungarian tablet market has deepened considerably. However, there is evidence arising from other markets that ultra-thin notebooks and hybrids/convertibles are gaining traction with consumers, which could undermine the growth momentum of tablets.

About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at or call us at 1.800.844.8156.

Browse all Computer Technology research reports at Fast Market Research

You may also be interested in these related reports:

- Czech Republic Information Technology Report Q4 2013
- Turkey Information Technology Report Q4 2013
- Slovenia Information Technology Report Q4 2013
- Israel Information Technology Report Q4 2013
- Sri Lanka Information Technology Report Q4 2013
- Mexico Information Technology Report Q4 2013
- Graphene Electronics Market: Materials (PV, Electronics); Devices (Supercapacitors, Transistors, Spintronics, Sensors, ICs & Chips, Lenses); Products (Computing, Consumer, Memory, Display); Developments (Nanotubes & Ribbons, Fullerenes) (2013 - 2023)
- Poland Information Technology Report Q3 2013
- Antrim Energy Inc. Oil & Gas Exploration and Production Operations and Cost Analysis - Q1, 2013
- Global Food and Beverage Survey 2012-2013: New Consumer Technology Solutions, Impact, Opportunities and Budgets