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Recently Released Market Study: India Food & Drink Report Q1 2014

New Food research report from Business Monitor International is now available from Fast Market Research


Boston, MA -- (SBWIRE) -- 01/09/2014 -- Over the long term, the Indian economy presents one of the best growth stories globally. The Indian population is the second largest in the world and is forecast to continue to grow for decades. Real GDP will also grow at an average of around 6% to 2017, with per capita incomes rising at a similar rate.

Over the long term, we maintain a bullish outlook on food consumption within the country, especially as multinationals penetrate the market with greater force. However, the country will experience significant headwinds in the short term, being affected by a general emerging markets slowdown and a weak Indian rupee. The country also has one of the largest income inequalities in the world, as well as significant infrastructure and bureaucratic issues. That said, the sheer size of the market will result in impressive growth across many sectors over our forecast period.

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Headline Industry Forecasts

- 2014 food consumption growth = +6.1%; compound annual growth rate (CAGR) 2014-2017 = +6.5%.
- 2014 alcoholic drink local currency value sales growth = +11.7%; CAGR 2014 to 2017 = +11.6%.
- 2014 soft drink local currency value sales growth = +16.2%; CAGR 2014 to 2017 = +14.9%.
- 2014 mass grocery local currency retail sales = +14.5%; CAGR 2014 to 2017 = +12.6%.

Key Company Trends

PepsiCo Commits US$5.5bn To India: PepsiCo will invest INR33,000 (US$5.5bn) into India by the end of 2020, CEO Indra Nooyi said on November 11 2013. The investment will go into all forms of the company's Indian business, particularly concentrating on product innovation, manufacturing, infrastructure and agriculture. Though The Coca-Cola Company is the largest beverage provider in India, PepsiCo is the largest combined food and drink business in the country, active across a diverse range of beverage and snacks sub-sectors. In recent years, PepsiCo has extensively invested in India to remain ahead of its multinational rivals. The company has developed many strategic partnerships in the region, such as that with Tata Tea in 2010, in order to develop local market knowledge and take advantage of supply chains.

Cadbury To Invest US$300mn In India: US company Mondelez's UK-based subsidiary Cadbury plans to invest at least US$300mn in India before 2016. Daniel P Myers, executive vice-president of integrated supply chain at Mondelez, added that the company has already spent US$190mn since 2010 on brownfield expansions in the country. Cadbury India is also looking to make major investments into its greenfield plant at Sri City as it looks to make it the company's largest manufacturing plant in Asia.

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