Recently published research from Business Monitor International, "Philippines Consumer Electronics Report Q2 2013", is now available at Fast Market Research
Boston, MA -- (SBWIRE) -- 04/16/2013 -- BMI expects the Philippines IT market will grow by around 10% in 2013. Despite an uncertain economic outlook, consumer electronics spending is likely to remain fairly strong in the coming quarters, with government spending providing a stimulus. We have revised upwards our full-year 2013 consumer electronics growth outlook from 8% to 10%% as a result of the sector's stronger-than-expected performance in H112. Given the Philippines' low PC penetration, many provincial markets are relatively untapped territories, while rural populations contain the largest number of potential first-time mobile handset purchasers. Vendors will seek profit from product innovation such as smartphones based on the Android operating system, and 3D and LED TV sets.
View Full Report Details and Table of Contents
Headline Expenditure Projections
Computer Sales: US$2.2bn in 2012 to US$2.4bn in 2013, +10% in US dollar terms. Forecast in US dollar terms unchanged following strong double-digit growth in H112.
AV Sales: US$777mn in 2012 to US$848mn in 2013, 7% in US dollar terms. Forecast in US dollar terms is upwardly revised, with the main driver being demand for flat-screen TV sets.
Handset Sales: US$1.9bn in 2012 to US$2.0bn in 2013, +4% in US dollar terms. Forecast in US dollar terms upwardly revised due to analyst modification with the Philippines seen as a high regional growth market for smartphones.
Risk/Reward Ratings: The Philippine's score was 47.9 out of 100.0. The country takes 11th place in our latest RRR table, but has potential to rise over time due to rising device penetration.
Key Trends & Developments
Demand from outside Manila will continue to drive market expansion. More vendors are signing up new distributors and opening stores nationwide. Cebu is seen as a gateway to provinces in Visayas and Mindanao. Meanwhile, PCs for schools programmes will be another driver for the Philippines computer market.
As around one-third of the Philippine population still use analogue sets, there is plenty of continued growth potential in digital TV sets. The Philippines also lags many other Asian countries in adoption of digital TV.
The Philippines has around 9mn TV households and, despite the popularity of mobile handsets and other portable media devices, TV remains the platform by which Filipinos access news and entertainment.
Penetration of LCD TV sets is currently less than 1% of the population, but is expected to reach 4-5% within the forecast period.
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff will help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Argentina Consumer Electronics Report Q2 2013
- Malaysia Consumer Electronics Report Q2 2013
- Chile Consumer Electronics Report Q2 2013
- Indonesia Consumer Electronics Report Q2 2013
- Bulgaria Consumer Electronics Report Q2 2013
- China Consumer Electronics Report Q2 2013
- Thailand Consumer Electronics Report Q2 2013
- Colombia Consumer Electronics Report Q2 2013
- Pakistan Consumer Electronics Report Q2 2013
- Hungary Consumer Electronics Report Q2 2013