Boston, MA -- (SBWIRE) -- 06/16/2014 -- The increasing numbers of working women across urban India increased demand for sanitary protection in 2013. The free distribution of sanitary towels by state governments such as Tamil Nadu, Delhi and many more supported the sales of sanitary protection in India.

Competitive Landscape

Procter & Gamble Hygiene & Health Care Ltd led sanitary protection with value share of 58% in 2013. Strategic partnerships with local public and private educational institutions via the creation of feminine hygiene awareness along with expansion of rural distribution across India made it a dominant player in sanitary protection in India. Furthermore, understanding the young female consumer's mind set and launching new products year-on-year also made it an undisputed leader.

Industry Prospects

The manufacturers creating awareness by distributing free samples in rural India and the central Government free sanitary towel distribution programme "ASHA" for rural secondary school girls is becoming popular and this in turn will increase the sales of sanitary towels during the forecast period.

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Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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