New Consumer Goods research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 06/16/2014 -- The increasing numbers of working women across urban India increased demand for sanitary protection in 2013. The free distribution of sanitary towels by state governments such as Tamil Nadu, Delhi and many more supported the sales of sanitary protection in India.
Procter & Gamble Hygiene & Health Care Ltd led sanitary protection with value share of 58% in 2013. Strategic partnerships with local public and private educational institutions via the creation of feminine hygiene awareness along with expansion of rural distribution across India made it a dominant player in sanitary protection in India. Furthermore, understanding the young female consumer's mind set and launching new products year-on-year also made it an undisputed leader.
The manufacturers creating awareness by distributing free samples in rural India and the central Government free sanitary towel distribution programme "ASHA" for rural secondary school girls is becoming popular and this in turn will increase the sales of sanitary towels during the forecast period.
View Full Report Details and Table of Contents
Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget. For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
Browse all Consumer Goods research reports at Fast Market Research
You may also be interested in these related reports:
- Sanitary Protection in Macedonia
- Sanitary Protection in Slovenia
- Sanitary Protection in Morocco
- Sanitary Protection in Turkey
- Sanitary Protection in Ireland
- Sanitary Protection in Finland
- Sanitary Protection in Serbia
- Sanitary Protection in Cameroon
- Sanitary Protection in Sweden
- Sanitary Protection in Norway