Boston, MA -- (SBWIRE) -- 11/19/2012 -- Convenience continues to be the key factor in sales of set/kits. Italian consumers perceive the products as offering good value for money when making personal purchases and also very convenient as gifts. Products purchased in kits tend to be priced lower as a collective compared to their individual purchase price. Considering the ongoing economic difficulties of Italian households, this benefited sales in 2011.

Euromonitor International's Sets/Kits in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get this Report

- Get a detailed picture of the Sets/Kits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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