Boston, MA -- (SBWIRE) -- 07/11/2014 -- Dehydrated soup still suffers an unhealthy image due to the high sodium portions it contains and the preservatives added. However, it is still considered a quick alternative to homemade soup and is therefore consumed in small portions. Among them, seasoning soups are highly used for cooking and are continuing to enjoy stable demand in 2013. The reason for the demand is the hectic lifestyles that are driving consumers to take shortcuts when preparing food.

Competitive Landscape

Unilever Israel Ltd continues to dominate soup in 2013 under the Knorr brand, with a value share of 61%, with little competitive threat from other players over the last few years of the review period due to its strong reputation. Unilever maintained its share over the review period at the expense of second-ranked player Osem Food Industries Ltd, thanks to sales promotions and the successful launch of Asian flavours, following their popularity in restaurants.

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Industry Prospects

Dehydrated soup constant value sales are expected to decline over the forecast period, standing at NIS133 million in 2018 compared to NIS137 million in 2013, down at a CAGR of 1% as a result of the category's maturity, the perception of dehydrated soup as unhealthy and the limited use of seasoning soup. Frozen and canned/preserved soups may also have an impact if they enter the category and take some share away from dehydrated soup if this happens.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Soup industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soup industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Soup in Israel market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Soup in Israel?
- What are the major brands in Israel?
- Will retail sales suffer as economic prospects improve and consumers move back to eating out rather than eating at home?
- Are consumers moving from traditionally canned and dehydrated variants to more innovative chilled, frozen and UHT formats?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Canned/Preserved Soup, Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, UHT Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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